How can I see the results of the contacts in a running email drip campaign?
Posted by The Team at Mindmatrix on 19 October 2015 07:32 AM
Step 1: Click to expand “Manage” and click on “Campaigns”. Then click on “Drip (Nurturing)”.
Step 2: Select a template and click on “Report”.
Step 3: This will open the Program Report Breakdown.
A) Total Contacts: Total contacts refers the total number of contacts in the drip.
B) Active Contacts: Active contacts refers to contacts who have not completed the drip process.
C) Contacts Waiting: Waiting Contacts refer to contacts that have been sent an email.
Condition 1: If the “Contact Waiting” number is “0”, the email has been sent to the contact.
Condition 2: If the “Contact Waiting” number is “1”, the email is not yet received by the contact.
D) Open (Open Rate): Open rate refers to total number of emails opened by the contacts.
Step 4: To get a detailed report of “Contacts Waiting” or “Open (Open Rate)” click on the number displayed.
These metrics can provide a good overall picture of the effectiveness of your drip campaigns.