MSP Advantage Program is a great tool to help companies grow their marketing and sales efforts.
Our MSPs who have seen the most success follow these 4 items:
Industry statistics show that lead nurturing takes time. The average company takes 6-9 months to convert a cold lead into a qualified customer. Winners understand that no software can generate great customers in little time. By providing your prospects with valuable information over time, you will find that your prospects will generally appreciate and understand your service more.
Adding new contacts coming into the program is very important. There is no system that creates leads "automagically" and without new contacts, the software does not have anything to nurture. Winners constantly scan their environment for potential customers and add those contacts to the system. Learn more about adding contacts to the software.
Investing the Right Time:
Every business is unique and yours is no exception. It's the uniqueness of the way you approach your audience that makes you more attractive than competitors. It is your "voice" and nobody can do that better than you. Remember, you don't need to be an expert at using the Mindmatrix software in order to close sales--you need to make sure that you are logging into the software daily to make sure that you have reached out to all of your hot and high interest prospect. Winners invest time to check into the system to stay on top of their hottest leads and do the necessary follow up to get an appointment. Learn more about investing the right time into the Mindmatrix software.
Prospect Follow Up:
Perhaps the most important part of completing the sales cycle using the program is prospect follow up. Many MSPs do everything right and get their leads warmed up, only to lose them because they did not follow up with the prospect. Winners use the internal playbooks to make sure that all hot and high interest prospects have been followed up with in a timely manner. Learn how to use internal playbooks to follow up with prospects.
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