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Knowledgebase: Best Practices
Is it okay to repeat the same image on social media?
Posted by The Team at Mindmatrix on 17 August 2017 05:39 PM

Social media is a great place to engage with current clients and increase prospect interest about your business.  Images and videos tend to increase social media engagement, but is it okay to have posts go to the same asset or have posts with the same images post to social media more than once every month? 

As a best practice, you should diversify your link sources that you post to social media, so that you can appeal to a variety of visitors.  Some visitors will want to visit your site to learn more about your business, others will be interested in filling out a landing page to attend an event and others might want to read a whitepaper. 

Since the lifespan of a social media post is so short, it is okay to have the same image show up multiple times in the same month on your social media feeds.  Most social media users look at content in their feeds and don't veer off to pages very often, so having the same image every few weeks is okay even if they do decide to visit your page and look through your posts. 

Average social media post lifespans:

  • Twitter:  15-30 minutes
  • Facebook:  6 hours
  • LinkedIn:  24 hours

If you've ever added a post to your social media page with a link to your website homepage, you've probably noticed that the same image shows up every time you post the link.  The reason this image is repeated is because social media sites use something called open graph to fill in the image on a social media post.  This means that any time you link to your website on social media, whether the post comes from Mindmatrix or is one that you set up yourself, the social media site will pull the open graph image in so that your post isn't just text.  Since social media helps to drive traffic to your website, it's important to have posts direct to your website, even if the same image is showing up multiple times each month.  

For more information about social media best practices, reach out to your consultant. 

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