Why my Emails are going to Spam
It’s always unfortunate when an email goes to spam. This is, however, something that can occasionally happen for a few different reasons. While we follow best practices in email setup to avoid this as much as possible, there is no way to guarantee 100% deliverability to inboxes. In fact, that is something no provider can promise. Whether or not an email hits spam is controlled to a very large extent by the recipient’s mail server. This is particularly reflected in the security options either they or their providers set up.
Outside of a recipient’s security settings, much of what dictates whether or not your email ends up in spam revolves around the email’s content.
Most common reasons are:
- The email you are sending to yourself from Mindmatrix is addressed to you, from you – yet the IP address does not match your company’s IP address. This can cause the spam filter to flag that email for suspicious activity. This will not affect emails going to your customer’s inboxes since their internal spam filter does not monitor these associations. This is because spam filters use “content filtering” to compare who sent the email and who is receiving the email.
- Outside of a recipient’s security settings, much of what dictates whether or not your email ends up in spam revolves around the email’s content. For more information please see this knowledgebase article)
- Specific email client like Gmail and Yahoo addresses have a shared spam "pool" meaning out of all @gmail email addresses - there is a % of users who clicked the "spam" button on any number of emails from our services. Because Gmail/Yahoo is typically a consumer driven platform you have a much higher % of consumers which have potential to click the spam button and cause these servers to flag certain emails as spam. When this % of spam clicks goes down over time (as new email addresses are added the % becomes less as it is an average) - then the spam potential becomes less.
How to Prevent:
We want to outline few options here and provide examples on how some of our customers are doing in the same space to provide some reassurance. One thing you can do to ensure that your emails will not get caught in a contact’s spam folder is to ask your contacts to whitelist Mindmatrix IPs.
For a complete list of Mindmatrix IPs please see this knowledgebase article.
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